Frequently Asked Questions
About Jenica and Strategic Sound Consulting
Jenica Norris is the founder of Strategic Sound Consulting, an ADHD-aligned business coach and operations consultant for neurodivergent founders. I spent twelve years in corporate operations at Microsoft, Zillow, and T-Mobile before building this practice. I have ADHD myself and I'm legally blind. My work blends hands-on systems and strategy consulting with coaching grounded in how ADHD brains actually function.
It's a coaching and operations consulting practice for ADHD and neurodivergent founders. I work with people who already have a business generating revenue and can't get the day-to-day to hold together. The work is operational rather than motivational: pricing, delivery, delegation, decision load, and the systems underneath all of it, rebuilt around how your brain actually runs.
ADHD and neurodivergent founders with an existing business. Most are solo or have a small team, most are past the first year, and most have tried coaching or productivity systems that didn't stick. If you're pre-revenue or still deciding what you sell, I'm probably not the right fit yet, and I'll tell you that on a call rather than take the money.
Most ADHD coaching is built by coaches. This is built by someone who spent over a decade being paid to find the exact point where a business process breaks and redesign it, at companies where the stakes were large. I hold an MBA, a PMP, and a Six Sigma Black Belt. I bring that same diagnostic rigor to founders, minus the assumption that the person is the defect.
It's the order everything runs in, and it doesn't work in any other one. Clarity is knowing what actually matters rather than what feels urgent. Energy is designing work around how your brain operates instead of how productivity culture says it should. Momentum is progress that holds on low-focus days without white-knuckling. When any of the three is missing, the business stalls, and you can't build the later ones on top of a missing earlier one.
About the Offers
It's my twelve-week group coaching program for ADHD founders. A small cohort works through building ADHD-aligned systems, clarifying operations, and creating momentum that survives a bad week. It includes a weekly group call, your own 1:1 every other week, Slack access in between, and the full Rebel Toolkit of 48 frameworks and templates. Cohorts are capped at six founders so everyone gets real attention. The program runs in three phases mapped to Clarity (weeks 1 to 4), Energy (weeks 5 to 8), and Momentum (weeks 9 to 12). It's $6,997.
It's the same twelve-week method delivered entirely one to one, at $9,997. You get twelve weekly private sessions, three deep-dive intensives, priority Slack access, and all 48 frameworks rebuilt around your specific business rather than handed to you as templates. It also includes the full Rebel Business Audit, my $1,297 operations diagnostic, which the group program doesn't. We start by finding out exactly where your systems break and why.
A two-hour operations diagnostic and planning intensive, $1,297. You complete a structured intake beforehand, we spend the first hour diagnosing your business across six operational domains, and the second hour building your 90-day plan together. Within three business days you get a written findings report and the finished plan. It's consulting rather than coaching: I do the diagnostic work and hand you the findings.
If you can name what's broken, you're ready for a program. If you can't, or you've named three different problems this month and none held up, start with the audit. If you're not sure which of those describes you, the free call sorts it in about twenty minutes.
In consulting, I analyze your business and tell you what I find. In coaching, I help you find your own answer and support you through acting on it. The Rebel Business Audit is consulting. The Rebel Method programs are both: I diagnose and design the systems, and coach you through actually implementing them, because a system nobody adopts isn't a solution.
Thirty minutes, one to one, no script and no slide deck. You describe what's actually going on and we find the thread underneath it. You leave with an honest read on what's happening, one concrete next step you can take regardless, and a direct recommendation on the right level of support. Sometimes that recommendation is "not yet," and I'll say so.
There are five ways to work together. A free 30-minute strategy call. The Rebel Business Audit at $1,297. The Rebel Method Group at $6,997. Rebel Method VIP at $9,997. And ongoing consulting at $300 per hour for founders who already have solid systems and need help with one specific problem. Payment plans are available on both twelve-week programs.
Both, depending on which offer. That combination is deliberate. Pure consulting leaves you with a beautiful plan you never execute. Pure coaching leaves you working hard on the wrong problem. Most of the founders I meet have tried one or the other and found it half-useful.
About the Process and Experience
Inside the Rebel Method Group, roughly three to four hours a week: a 60-minute group call, a 1:1 every other week, and one to two hours of implementation. Inside VIP, the rhythm is built around your capacity rather than a fixed schedule. The work is designed to integrate into the business you already run, not stack on top of it as another obligation.
You keep everything: the frameworks, the templates, your 90-day plan, and in VIP your written diagnostic findings. Some founders continue with ongoing consulting at $300 per hour when a new specific problem comes up. Most don't need to, and I'll tell you honestly which one you are.
Both — and the blend is intentional. Pure coaching asks questions and holds space. Pure consulting delivers answers and builds systems. Jenica does both because ADHD entrepreneurs need both. Some sessions look like strategic consulting — mapping operations, building workflows, designing systems. Others look like coaching — working through what’s getting in the way, reframing how you see the problem, and figuring out what actually fits your brain. The mix shifts depending on what you need at any given point in the engagement.
Everything is remote. Strategic Sound Consulting is based in Spokane, Washington, and I work with founders across the United States.
Video calls run on Google Meet. Between-session support runs on Slack. Your frameworks, templates, and plan live somewhere you can actually find them again, which we set up in the first week, because a system you can't locate isn't a system.
About Fit and Outcomes
Results depend on where you start. What clients consistently describe is clearer priorities, more consistent execution, less decision fatigue, and systems that don't need rebuilding every few weeks. More concretely: fewer dropped balls, a business that runs more predictably, and the experience of feeling like you're building something rather than surviving it.
What I won't promise is a specific revenue number or a timeline that ignores how ADHD businesses actually grow. Honest progress over inflated promises.
Founders who are pre-revenue or still deciding what they sell. Anyone looking for a done-for-you service rather than a rebuild they participate in. And anyone hoping the answer is a tool or an app rather than a change to how the business operates. If that's where you are, I'd rather say so on a call than take your money and disappoint you in week three.
Sometimes yes, sometimes no, and it's worth an honest conversation rather than a blanket answer. If you're exhausted but functioning, the work usually helps, because most of it reduces load rather than adding to it. If you're in genuine crisis, the right first step is often support I'm not qualified to provide, and a business program can wait. Book the call and we'll work out which one this is.
Both. Solo founders usually need decision load and delivery systems. Founders with teams usually need delegation and handoffs, which is often where the real bottleneck sits. The frameworks apply either way, because the constraint is how your brain runs the business, not the headcount.
Most founders feel the clarity shift within the first few weeks, because reducing decision load is fast. Systems that genuinely hold take longer, usually the back half of the twelve weeks, because they have to survive at least one bad week before you know they work. Anyone promising a transformation in thirty days is selling you the honeymoon phase of a system that hasn't been stress-tested.
About Jenica’s Background
I spent twelve years in corporate operations watching capable people get filtered out by systems that weren't built for them, and eventually recognized myself in that pattern. After years of building operations for companies like Microsoft, Zillow, and T-Mobile, I realized the skills I'd developed were exactly what ADHD founders needed to stop drowning. So I left to do that work directly, with founders who reminded me of myself and deserved better than a playbook that never fit them either.
Everything, and it's the part most people underestimate. Operations work is diagnosis: you find where a process breaks, work out why, and redesign it so it stops breaking. That's the same job whether it's a supply chain or a one-person consultancy. What most ADHD coaching lacks is the diagnostic half. What most business consulting lacks is any account of the brain running the business. I do both.
Jenica holds three degrees from the University of Washington:
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Master of Business Administration (MBA), Specialization in Leadership Administration — University of Washington Bothell
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Bachelor of Political Science — University of Washington
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Bachelor of Law, Societies & Justice (Pre-Law) — University of Washington
Her professional certifications include:
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Project Management Professional (PMP) — University of Washington
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Six Sigma Black Belt — The Council for Six Sigma Certification (CSSC)
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Change Management Certification — PROSCI
Combined with 12+ years of hands-on corporate operations experience, this foundation informs every framework, system, and strategy Jenica brings to her clients. The credentials matter — but what matters more is that the work is tested, practical, and built for the real complexity of running a business as a neurodivergent founder.
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About ADHD and the Approach
It means the systems, strategies, and support are designed around how ADHD brains actually work, including variable energy, interest-based motivation, difficulty with transitions, and challenges with working memory and time perception. No shame-based accountability, no rigid routines that ignore capacity, and no advice that only works when everything goes perfectly. Everything is built to flex.
No. Plenty of the founders I work with are self-identified, waiting on an assessment, or diagnosed late and still working out what it means. What matters is whether neurotypical systems have been failing you and you're ready to try something built differently.
That's common and it's fine. I'm a business coach and operations consultant, not a clinician, so I work on your business rather than treating anything. Where those conditions affect how you work, we build around them rather than pretending they aren't there. If something needs clinical support, I'll say so, and that's a separate track from this work.
Because most of those systems assume executive function you don't have consistent access to. They tell you to time-block and follow the plan. They don't tell you what to do when your brain refuses the plan on Wednesday. This work builds systems that survive that Wednesday, because that Wednesday is coming and pretending otherwise is why the last six systems failed.
That you've almost certainly applied more discipline to this than most people apply to anything, and it hasn't worked, which is information. Discipline is not the missing input. Fit is. A process that requires constant willpower to run is a badly designed process, and I'd have said the same thing about it at Microsoft.
Most of it is tactics for individuals: apps, timers, body doubling. Useful, and not the same thing as running a business. This work is operational: your pricing, your delivery process, your handoffs, what gets delegated and what doesn't, and where your revenue is actually leaking. It's business consulting that accounts for your neurology, not personal productivity with an ADHD label on it.
About the Frameworks
It's my core philosophy and the lens everything else runs through, built on three principles. Clarity: knowing what actually matters, not just what feels urgent. Energy: designing work around how your brain operates rather than how productivity culture says it should. Momentum: progress that compounds without white-knuckling, on systems that keep moving on low-output days. It isn't tied to one program. When any of the three is missing, the business stalls, and the work is always about building all three in the right order.
It's my free starting point, and it's three tools rather than a philosophy: energy mapping, task alignment, and daily power blocks built to survive real life. It's the practical entry into the same thinking the paid work runs on. No cost and no catch.
Each framework serves a distinct purpose in the client journey and none of them compete. They build on each other in a deliberate sequence.
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The ADHD Business Rebel Framework (Clarity, Energy, Momentum) is the philosophy. It is how Jenica thinks about every problem and every client. The lens everything runs through.
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The Rebel Method is the flagship program. It is where clients work through the full framework with Jenica over 12 weeks, applying it to their specific business across three phases: Executive Function Foundations, Systems and Processes That Stick, and Sustainable Scaling.
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The ADHD CEO 3-Step Focus Framework (Energy Mapping, Task Alignment, Daily Power Blocks) is the daily execution tool. It supports the Energy pillar specifically and is what keeps founders moving on a day-to-day level while the bigger systems are being built.
Start with the philosophy. Work through the program. Use the tool daily. That is the full arc.
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Get Started
The best first step is booking a free 30-minute strategy call. You’ll leave with clarity on where you are, what’s getting in the way, and what a realistic next step looks like — whether that’s working with Jenica or not.
Book your free strategy call below: